A Very Interesting Negative SEO Experiment

Martin McDonald carried out a quite interesting experiment on negative SEO and published it on his blog. His target was no less than Matt Cutt’s own blog. The experiment was interesting enough. In fact, the post received “shitloads of social citations, probably quite a few links” in the author’s own words.

More interesting, however, is the interaction involving that particular post. A copy of the post in blackhatworld.com outranked Martin’s original post.(Altogether now. Say “irony”.)  And then it apparently disappeared from the index altogether as one commenter stated.

This seems to be fixed now. Searching for a random paragraph in the article only brings up the original article with the copies being omitted.


However, if you look at the omitted results, you’ll see some helpful insight on one of the factors Google uses to rank pages.



Blackhatworld’s copy of Martin’s article got indexed first (in case you missed that).





  1. Similar issue which I am checking in our website. I published an article in out blog page then copied the published post in a social network site and check back the result later in google. Then what I have noticed is the published article over the social networking website got indexed first and the actual post in the blog still cannot found. I wonder how does this happens if google’s panda update was been roll out?
    Remar produced this piece of content : Lessons to Derive from the Outsourcing Rationales of Australian companiesMy Profile

  2. Hi,

    Your post title caught my eye. When it comes to SEO topics I always love reading them to see what I can learn.

    Interesting review, makes you wonder what happened to the actual blog post? I don’t focus enough on Social networks, but after reading your post I may have to reconsider using them.

    Thanks for sharing..have a great day.
    Susan Velez produced this piece of content : Susan Velez’s Traffic Domination GuideMy Profile

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