Sep 13

My Headlines Didn’t Get Clicks Until I Did This


It doesn’t matter how awesome your content is. If your headline doesn’t catch your reader’s attention, you won’t get clicks.

Now, this little start-up dubbed as the ‘the fastest-growing media site in history’ by Fast Company shows us how to write headlines that compel readers to click.

This slideshow tackles how to make videos viral on Facebook. But their tips on how to write compelling headlines really stood out for me. Here they are.

The Curiosity Gap

A headline must not be too vague but not too specific either.

A headline must not be too vague but not too specific either.

According to Upworthy.com, headlines specifically meant for social sharing websites must have a “curiosity gap”.

Give your readers just enough to spark their curiosity.

How To Write Headlines That Get Clicked

Easy. Write 25 headlines. You won’t get it right the first time. Even the guys at Upworthy don’t.

Don't forget to write 25 headlines.

Don’t forget to write 25 headlines.

Rules for Writing Headlines

Seriously, here’s how Upworthy writes their headlines.

rules for writing headlines

The difference between a good headline and really great headline can be 100 times more clicks.

Test, Test, Test

After writing those 25 headlines, you have to know which ones of those will convert the most.

If you’re a one-man operation and you don’t have an editorial team to review your headlines for you, that could be a challenge.

Ask your friends which of the 25 headlines they’re most likely to click.

You can also use Google Consumer Surveys to pick out the winner. First, choose the best 5 headlines from your list of 25.

Ask the respondents which of the 5 will they most likely click on. It only costs 10 cents per.

Think that’s too expensive? Here’s a $75 coupon for your first survey.

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May 13

A Very Interesting Negative SEO Experiment

Martin McDonald carried out a quite interesting experiment on negative SEO and published it on his blog. His target was no less than Matt Cutt’s own blog. The experiment was interesting enough. In fact, the post received “shitloads of social citations, probably quite a few links” in the author’s own words.

More interesting, however, is the interaction involving that particular post. A copy of the post in blackhatworld.com outranked Martin’s original post.(Altogether now. Say “irony”.)  And then it apparently disappeared from the index altogether as one commenter stated.

This seems to be fixed now. Searching for a random paragraph in the article only brings up the original article with the copies being omitted.


However, if you look at the omitted results, you’ll see some helpful insight on one of the factors Google uses to rank pages.



Blackhatworld’s copy of Martin’s article got indexed first (in case you missed that).



Feb 13

How To Recover From Panda, Penguin and Manual Reviews

Image credit: http://blog.evolvecreativegroup.com/post/2012/11/20/How-To-Recover-From-Google-Penalties-Filters.aspx

Image credit: http://blog.evolvecreativegroup.com/post/2012/11/20/How-To-Recover-From-Google-Penalties-Filters.aspx

One of the things I love about the SEO community is that practitioners share their knowledge freely.   Take for example SEO veteran Gary Viray who recently shared how he helped his client bounce back to $60,000/month revenue levels.

Recovering from penalties is, to put it mildly, an arduous task. Gary was gracious enough to answer a few interview questions.

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Jan 13

Google Analytics and Content Marketing Success

Content Marketing metrics we should watch out for in 2013 according to Heidi Cohen. http://heidicohen.com/b2c-content-marketing-tactics-you-need-research-charts/

Content Marketing metrics we should watch out for in 2013 according to Heidi Cohen. http://heidicohen.com/b2c-content-marketing-tactics-you-need-research-charts/

This is part 2 of my interview with Benj Arriola about using Google Analytics to measure the effectiveness of your content marketing campaigns. Here, Benj talks exactly how to measure the metrics discussed in part 1 of the interview, useful tools for analyzing data, and how to interpret huge amounts of data.

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Jan 13

The Best Metrics To Measure For Gauging Content Marketing Success: An Interview With Benj Arriola

Google Analytics

One of the least-talked-about but also one of the most important aspects of web marketing is analyzing data. I’ve been fortunate enough to interview one of the rock star Filipino SEOs, Benj Arriola regarding this important but often neglected topic.

This is the first part of the interview where Benj discusses the best metrics to measure the success of your content marketing efforts.

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