Martin McDonald carried out a quite interesting experiment on negative SEO and published it on his blog. His target was no less than Matt Cutt’s own blog. The experiment was interesting enough. In fact, the post received “shitloads of social citations, probably quite a few links” in the author’s own words.
More interesting, however, is the interaction involving that particular post. A copy of the post in blackhatworld.com outranked Martin’s original post.(Altogether now. Say “irony”.) And then it apparently disappeared from the index altogether as one commenter stated.
This seems to be fixed now. Searching for a random paragraph in the article only brings up the original article with the copies being omitted.
However, if you look at the omitted results, you’ll see some helpful insight on one of the factors Google uses to rank pages.
Blackhatworld’s copy of Martin’s article got indexed first (in case you missed that).
Image credit: http://blog.evolvecreativegroup.com/post/2012/11/20/How-To-Recover-From-Google-Penalties-Filters.aspx
One of the things I love about the SEO community is that practitioners share their knowledge freely. Take for example SEO veteran Gary Viray who recently shared how he helped his client bounce back to $60,000/month revenue levels.
Recovering from penalties is, to put it mildly, an arduous task. Gary was gracious enough to answer a few interview questions.
Content Marketing metrics we should watch out for in 2013 according to Heidi Cohen. http://heidicohen.com/b2c-content-marketing-tactics-you-need-research-charts/
This is part 2 of my interview with Benj Arriola about using Google Analytics to measure the effectiveness of your content marketing campaigns. Here, Benj talks exactly how to measure the metrics discussed in part 1 of the interview, useful tools for analyzing data, and how to interpret huge amounts of data.
One of the least-talked-about but also one of the most important aspects of web marketing is analyzing data. I’ve been fortunate enough to interview one of the rock star Filipino SEOs, Benj Arriola regarding this important but often neglected topic.
This is the first part of the interview where Benj discusses the best metrics to measure the success of your content marketing efforts.
Writing was my first love. I majored in journalism. I was 19 when one of my essays was published in a national paper. That particular piece even got included in a compilation of the “best” essays by young authors.
Oh, the glory of seeing your byline on a newspaper page. It gave me a certain high. When I first got published , the elation I felt can best be described by one of Beethoven’s symphonies.